Upgraded Lip Care

Why I Switched My Lip Line (And Why Your Lips Deserve the Upgrade)

For over a decade, Patchology was my go-to for lip care in the studio. I loved it, my clients loved it, and it did its job well. But after 22 years in this industry, I've learned that loyalty to a product only goes as far as the results — and when something better comes along, I owe it to you to make the switch.

That's why I'm so excited to introduce Bowler to Beauty by Alicia.

Why Lips Are Different From the Rest of Your Skin

Here's something most people don't think about: lip anatomy is nothing like the rest of your face. Your lips have no pores. That means they can't produce their own oil, and they can't self-hydrate or self-heal the way the rest of your skin can. Every bit of moisture, repair, and protection has to come from the outside in.

I have sensitive lips myself, so this isn't just professional knowledge — it's personal. What we put on our lips matters just as much as what we put on our skin. Maybe more, since our lips can't do the work for themselves.

Introducing Bowler

I'm now carrying two Bowler products in-studio:

Lip Mask Summer Recovery — a daily lip gloss formulated with peptides, squalane, vitamin C & E, arnica, and aloe. It's built to help recover lips that are dry, sun-exposed, and worn down by summer heat. ( Limited Edition) $26 https://www.beautybyalicia.guru/product-page/lip-mask-summer-recovery

Lip Gloss Renewal Treatment — a year-round treatment with arnica, vitamin E, calendula, and aloe. It's lightly tinted with a whipped-sugar flavor that's genuinely delightful. A little goes a long way here. ( more flavors to come) $24 https://www.beautybyalicia.guru/product-page/lip-gloss-renewal

An Investment, Not a Splurge

I know that number might catch your eye, but that price reflects the quality of what's inside — real actives, real repair ingredients, not filler. Healthy lips are a journey just like healthy skin is, and this is a tool worth having in your routine.

Both are available now, in-studio. I can't wait for you to try them. Now available tp purchase in house or online

— Alicia