Why I Switched My Lip Line (And Why Your Lips Deserve the Upgrade) For over a decade, Patchology was my go-to for lip care in the studio. I loved it, my clients loved it, and it did its job well. But after 22 years in this industry, I've learned that loyalty to a product only goes as far as the results — and when something better comes along, I owe it to you to make the switch. That's why I'm so excited to introduce Bowler to Beauty by Alicia. Why Lips Are Different From the

The protection ingredients that guard what you've already built — and why sunscreen is the one non-negotiable in the whole series.

The ingredients that clear away what's in the way today — and why gentle, consistent renewal is what actually changes skin over time.

Why treating your skin's needs today is how you protect it for years. The philosophy behind the series, plus the five ingredients almost every skin needs.

Lip blushing has become a popular cosmetic treatment for enhancing the natural color and shape of lips. Many people seek this semi-permanent procedure to restore youthful vibrancy, correct uneven tones, or simply add a subtle tint that lasts longer than traditional lip makeup. If you have noticed your lips losing pigment as you age or want a natural boost without fillers, lip blushing might be the solution. This post explores the benefits of lip blushing, explains why lips fa

Taking time for yourself can feel like a luxury, especially for busy individuals and those juggling many roles. Yet, investing in your skin and well-being is essential for feeling refreshed and confident. Two new facial treatments offer more than just skin-deep benefits—they provide a full experience that nurtures both your skin and your mind. The Beauty Rest Wellness Facial and the Signature Lymphatic Glow Facial combine advanced skincare techniques with wellness-focused car

For many years, skincare has been seen as a luxury—something to indulge in occasionally when time and money allow. The beauty industry often promotes it as a treat rather than a necessity. But after working with clients for over 20 years, I’ve noticed a different pattern. The people who enjoy the healthiest skin over time aren’t those who do the most treatments or buy the most products. Instead, they are the ones who maintain consistent habits and follow a system. This post e

April 9, 2026 Today I’m celebrating one year since I publicly gave my life to God. And I know what you might be thinking—that sounds weird. Honestly, it kind of does. If you had met me 10 years ago, you probably wouldn’t recognize the life I live now. But this life of obedience and discipline doesn’t feel restrictive or heavy. It feels peaceful. It feels grounded. It feels self-aware. It is the pursuit of continually becoming better, wiser, and more loving. It is the realizat

Celluma Professional LED I get this question all the time: “Does red light therapy really work?” And even more specifically: “Do at-home devices actually make a difference?” The answer is simple— yes. Absolutely. But let’s take a step back, because this is where my philosophy on skincare really comes in. In today’s world, we’re constantly chasing quick fixes—injectables, filters, instant results. And while there’s a place for some of that, my practice has always been rooted i

When I first got into skincare, it wasn’t about trends or luxury—it was personal. In high school, I struggled with acne. I remember getting my first facials and noticing something powerful: my skin wasn’t just improving temporarily… it was becoming stronger. Healthier. More resilient to flare-ups. That was the moment it clicked for me—what you do for your skin today doesn’t just fix the now… it shapes your future. 22 Years Later… Fast forward 22 years into my career as a skin

Spring Skincare Reset Spring is one of my favorite times of year. The weather starts warming up, but we still get to enjoy those cool mornings and beautiful evenings. The days feel a little longer, everything starts coming back to life, and it’s the perfect time for a seasonal reset — especially for your skin. This time of year can be a little tricky. While I try to stay hydrated by drinking lots of water and focusing on an antioxidant-rich diet (blueberries always seem to ma

Puffy Eyes in 2026: Why They Happen (and How to Actually Fix Them) If puffy eyes are still on your 2026 skincare bingo card—you’re not alone. And no, it’s not just “lack of sleep.” The under-eye area is one of the first places the body shows inflammation, fluid retention, and lifestyle stress . Which is why throwing a random eye cream at it rarely works. Let’s talk about what’s actually happening—and the two products I consistently reach for when it comes to real, visible de

Ring in a New Year 🤍 Let’s start with this truth: tomorrow is never guaranteed. So being present? That’s what I’m grateful for. As I step into 2026, that presence is my resolution. 2025 was a year of deep faith and real transformation. I shared my journey—being baptized, finding my place, and building my cornerstone with God. I began propelling my life forward, not just in wealth or success, but in peace, joy, and love. Early in 2025, a friend and I talked about eliminating

If I had to sum up 2025 so far, it would be three things: wiggle butts, work, and worship. Here’s a little life update — the pups are thriving (and yes, ridiculously cute). I’m officially outnumbered, and while most of my neighbors think I’m nuts for taking on two dogs, truthfully, it’s been such a gift. They’re far from perfect and don’t always behave the way I’d like, but they keep me moving, keep me laughing, and show me the most unconditional kind of love there is. We’re

Did you know your skin has its own “smart technology”? Our nerves, barrier, and cells are constantly signaling, protecting, and renewing. That’s exactly why I’m so excited to introduce the newest innovation in professional skincare — the Aura365™ Drone Technology Peel , now available at Beauty by Alicia. Unlike traditional peels that simply exfoliate, Aura365™ is different : It uses Dermal Smart Technology™ to calm and regulate nerve activity before exfoliation begins. That

If you’ve been scrolling through beauty TikTok or Instagram lately, chances are you’ve seen the latest viral trend — the face wrap . It...

Let’s clear this up right now: your “face” is not just forehead-to-chin real estate. Nope. Your real face ends at your nipples. That’s...

Have you ever come across a skincare line so pure, so fresh it's like pressing a rejuvenating reset button on your skin? Well, let me...

If I had a dollar for every time someone sat in my chair and said, “What can I do about these under-eye circles?” — well, let’s just say...

Breakthrough Product Kiss the Duck Face Goodbye: Natural, Youthful Lips Are In Healthy, natural-looking lips are making a major...